BOSS BOTTLED NIGHT
It’s always nightfall somewhere. With Boss Nightfall visitors were invited to see how other “Boss Men” — Hugo Boss Black aficionados — at any given moment and all over the world were getting ready for a night on the town.
The purpose of the site was to provide a kind of global bird’s eye view of “the hour of preparation,” with various activities of the Boss Men — shining shoes, getting dressed — shown as statistics.
The site was in real time, which means that the user can explore only those cities where nightfall was currently arrived.
Some statistics were based on live feed from Yahoo (currency rate, weather, temperature, wind) and a bar chart visualizing the expectations of the night, which was based on the number of tweets of selected key words.
Almost all statistics were based on research done through B-Reel. We gathered information on over 700 hip bars and restaurants from all over the world, specifically selected to appeal to the “Boss man.” We also put together a variety of city- and night-life related information that would appeal to the target group, new for every day of the week.
My Role: Creative Director
AGENCY: BLAST RADIUS
CLIENT: HUGO BOSS
Webby Awards: Winner - Cosmetics
The FWA: Site of the Day