Bottega Veneta is a premium luxury brand long celebrated for its extraordinary handbags, fashion and leather goods. In 2013 I had the luxury of developing the strategy and design concept for Bottega Veneta's new e-commerce solution. The goal was to create an integrated, continuous experience of the Bottega Veneta brand, regardless of technology or platform.
We put a lot of effort in customizing and adapting the brand’s cornerstones to a digital environment where interface, performance and screen resolutions were equally vital as part of a luxury experience as craftsmanship, quality and design.
The solution became "The seamless digital brand experience" that filters down to the very core engagement of each product: the product is the hero and every product has a story. All stories, functionality and information was therefore seamlessly integrated in the experience of the products.
The seamless experience was all about reflecting the brand on the same level: optimized navigation, product visualization, product information, inspiration, consumer involvement, editorial content and storytelling. All this no matter if they are giving themselves a treat in the concept store in Paris – or if they are surfing on their smartphone with limited connection speed. Whatever, the presentation of products, functionality and finish should be the same.
Learn more: http://www.b-reel.com/projects/digital/case/390/bottega-veneta